Asset pending
Cosmic jersey Deal of the Week creative
Campaign 01
Deal of the Week — Cosmic
Subscriber-exclusive promotion
- Email Creative
- Promotion
- Conversion
Featured case study — 02
ETRNL YOUTHBuilt organically.4.5M+ views later.
Brand Strategy • Social • E-Commerce • Email • Content • Creative
- Role
- Co-founder / Marketing + Creative
- Years
- 2023–2026
- Type
- Nights-and-weekends project
- Status
- Personal venture
A passion project that became a real brand.
ETRNL YOUTH started in 2023 as a creative side project built on nights and weekends. What began as a shared hobby grew into a niche apparel brand for the theme-park community, built on original products, organic social content, email marketing, micro-influencer partnerships, e-commerce and in-person events.
I ran it alongside my full-time career. It was never a full-time business.
Results
Organic growth.
Organic results from a part-time project, with no paid media budget behind the content.
- Total content views across platforms
- Total content views across platforms
- Organic social followers
- Organic social followers
- Top TikTok views
- Top TikTok views
- Top Instagram Reel views
- Top Instagram Reel views
- Customer orders
- Customer orders
- Avg. email open rate
- Avg. email open rate
- Avg. email delivery rate
- Avg. email delivery rate
- Email subscribers
- Email subscribers
The opportunity
Upgrade your park fit.
The founders saw a gap between traditional souvenir apparel and generic theme-park graphic tees: sportswear-inspired apparel for passionate theme-park fans.
- 01Limited product drops
- 02Organic social content
- 03Email exclusives
- 04Micro-influencers
- 05Community
- 06In-person events
- 07E-commerce
Content
Content builtfor the community.
Content built around trends, timely events, product launches, collaborations and what the theme-park community cared about.
Asset pending
Vertical video 1
Asset pending
Vertical video 2
Asset pending
Vertical video 3
Asset pending
Vertical video 4
Email + retention
Social built the audience.Email turned it into customers.
I developed ETRNL YOUTH's email strategy and creative around limited drops, subscriber-only promotions, seasonal campaigns, brand storytelling and automated customer journeys.
- Avg. open rate
- Avg. open rate
- Delivery rate
- Delivery rate
- Unsubscribe
- Unsubscribe
- Subscribers
- Subscribers
Asset pending
Founders / Ambassadors 9-jersey graphic (+ DROP X story graphic)
Campaign 02
DROP X — Final Collection
Product launch + brand storytelling
- Launch Strategy
- Community
Asset pending
Cyber Monday creative
Campaign 03
Cyber Monday
Limited-time promotional campaign
- E-Commerce
- Promotion
- Conversion
Creative / product
Building the brand.
From product concept to campaign creative. I developed much of the brand's visual identity: hand-drawn jersey artwork in Procreate, launch campaigns, social, email and promo creative.
Asset pending
The Tower
The Tower
Product launch campaign
- Illustration
- Social
- E-Commerce
Asset pending
Last Chance
Last Chance
Promotional campaign
- Social
- Conversion
Asset pending
Jersey Vault
Jersey Vault
Product collection
- Creative Direction
- Product Design
Asset pending
Hand-drawn logo
Hand-drawn logo
Brand identity
- Procreate
- Identity
Asset pending
Shark launch
Shark launch
Product launch
- Social
- Launch
Asset pending
Product assets
Product assets
E-commerce
- Product
- Creative
Next project — 03
Indian Springs Golf Club
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